The introduction of Search Generative Experience (SGE) by Google represents a revolution in the way companies and users interact with search engines.
The evolution of artificial intelligence (AI) has been a catalyst for significant changes in many industries, and the field of Search Engine Optimization (SEO) is no exception. As we enter the era of generative search , it is crucial for brands and SEO specialists to reconsider and adapt their strategies to stay relevant and competitive.
Podcasts have become increasingly popular in recent years, with many influencers starting their own shows on various topics . This trend represents an important opportunity for brands to include them in their Digital Marketing strategy.
