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How to apply AI to generate B2B leads in the IT sector

How to apply AI to generate B2B leads in the IT sector

In the world of digital marketing, B2B lead generation has become a fundamental piece for business success, especially in the IT sector. In this context, artificial intelligence (AI) emerges as an ally, radically transforming the way companies capture and nurture potential customers.

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Types of AI that affect marketing departments

Types of AI that affect marketing departments

AI is here to stay in our lives and it is a matter of years before we see the different types applied in a variety of fields and sectors .

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How AI affects marketing and communications departments

How AI affects marketing and communications departments

Artificial intelligence is here to stay and we must focus efforts on finding ways to better harness its full potential, as its impact on various areas of society is undeniable and its development will continue to transform our reality in ever more profound ways. Marketing and communications departments stand to benefit the most from this technology and are already starting to turn their attention away from Google to focus on generative AI.

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Customise GPT in Azure and OpenAI for your business

Customise GPT in Azure and OpenAI for your business

Are you looking for an efficient way to customise GPT in Azure or OpenAI and get the most out of generative artificial intelligence? ChatGPT, developed by OpenAI, has revolutionised our society and also the business world. Since its emergence at the end of 2022, its growth has been steady. According to industry sources, it closed 2023 with 180.5 million monthly users. Since the adoption of this technology, organisations have demanded customisation options to be able to take advantage of all the benefits and apply them to their specific demands. In the past year, OpenAI has addressed these requests so that every company can get tailored experiences. In addition, Microsoft has also made efforts in recent months to enable Azure users to take advantage of all the benefits that ChatGPT offers in a personalised way.

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AI and automation. New paradigm in SEO positioning

AI and automation. New paradigm in SEO positioning

In the digital environment, search engine optimization (SEO) remains a critical cornerstone of any robust online strategy. However, the tactics and tools used by marketing and SEO professionals today differ considerably from those used just a few years ago. With the advancement of artificial intelligence (AI) , the SEO scenario has been transformed, opening the way to a future in which important aspects of this discipline could be completely automated. This evolution raises questions about the role of professionals in optimization and whether the rise of AI in SEO will lead to the obsolescence of the human element or simply redefine it.

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