In recent years, we’ve witnessed a revolution in how websites are designed and developed. AI-powered tools promise instant results, functional interfaces, and attractive designs with just a few pieces of information. But, as with most technology, not everything that glitters is gold.
If you thought Google was the undisputed king of organic traffic online, get ready for a revolution just around the corner. Generative artificial intelligence is advancing rapidly and, according to a recent study by Semrush, could surpass traditional search engines in generating website traffic by early 2028. Want to know why this is a unique opportunity for your business?
Predictive analytics in marketing is one of the most relevant trends in today's marketing landscape, as it enables anticipating future consumer behaviour based on data. Although marketing has traditionally lagged behind other fields in using data to inform decisions, it now benefits from vast amounts of information thanks to the digital environment.
The arrival of ChatGPT in late 2022 marked a turning point across many sectors, including search engines. Since then, Google has intensified its efforts to stay at the forefront of artificial intelligence with Gemini, its most advanced model, and its integration into popular tools such as Gmail and Google Docs.
B2B companies in the tech sector face a highly competitive environment where generating high-quality leads is essential to boost sales and business growth. However, doing so manually—from identifying prospects to qualifying, following up, negotiating, and closing deals—requires a time and resource investment that’s difficult to sustain at scale.
