Companies that wish to grow and accelerate their business volume should develop an indirect go-to-market strategy using sales Channels. One of the IT Sector’s most viable Channels comprises of Channel development; programs, management, training, skills and marketing, which will enable it to maintain its commitment to its Channel over time and as a result enjoy broad-based growth.

PGR as a Marketing Agency centered on the IT Sector can help you define and perform a plan to develop and generate specific programs which range from harnessing a new IT Channel, effective demand generation, and follow up of ROI.

Benefits of IT Channel Strategy

  • Development of an efficient go-to-market strategy either by territory, vertically or segmentally according to the business strategy.
  • Time to market–rapid and efficient Launch of Channel initiatives.
  • A friendly environment given our wide ranging experience in distribution Channel and partners by B2B territory, segment, etc.
  • IT Demand and Control Panel Generation and ROI management reports – we measure ROI per activity.

At PGR we offer Channel Strategy Services specially focused on B2B companies in the IT Sector with the objective of generating qualified Leads and a greater Pipeline.