If you thought Google was the undisputed king of organic traffic online, get ready for a revolution just around the corner. Generative artificial intelligence is advancing rapidly and, according to a recent study by Semrush, could surpass traditional search engines in generating website traffic by early 2028. Want to know why this is a unique opportunity for your business?
The arrival of ChatGPT in late 2022 marked a turning point across many sectors, including search engines. Since then, Google has intensified its efforts to stay at the forefront of artificial intelligence with Gemini, its most advanced model, and its integration into popular tools such as Gmail and Google Docs.
When ChatGPT emerged and generative artificial intelligence began to gain traction, the SEO world went on high alert. For over two decades, the rules of search engine rankings had barely changed — but the arrival of this new technology called into question many principles that were once seen as unshakable. Reassuring voices quickly appeared, many of them linked to the search engines themselves, claiming that content traditionally ranked well would continue to do so in the age of AI.
The rise of ChatGPT in the market is revolutionising all sectors, and one of the most impacted is digital marketing and digital content. Until the popularisation of this generative artificial intelligence, Google was the leading reference in SEO positioning.
Nowadays, more and more companies have their own website, especially with the support of the Digital Kit funded by the European Next Generation funds. However, only a few have taken advantage of high-quality web development that truly maximises site performance and ensures exceptional results.
