When ChatGPT emerged and generative artificial intelligence began to gain traction, the SEO world went on high alert. For over two decades, the rules of search engine rankings had barely changed — but the arrival of this new technology called into question many principles that were once seen as unshakable. Reassuring voices quickly appeared, many of them linked to the search engines themselves, claiming that content traditionally ranked well would continue to do so in the age of AI.
The rise of ChatGPT in the market is revolutionising all sectors, and one of the most impacted is digital marketing and digital content. Until the popularisation of this generative artificial intelligence, Google was the leading reference in SEO positioning.
Nowadays, more and more companies have their own website, especially with the support of the Digital Kit funded by the European Next Generation funds. However, only a few have taken advantage of high-quality web development that truly maximises site performance and ensures exceptional results.
In the digital era, online content has become an essential tool for any company looking to stand out in the competitive tech sector. Increasing your brand’s online presence not only boosts conversions and generates traffic but also establishes a strong brand value. If your company does not have an optimised online presence, it is as if it does not exist.
A strong online presence is key to standing out in the digital world, and SEO plays an essential role in organically positioning your website in search engines. However, it is not enough to simply optimize a page; social media is also essential to increase visibility, connect with the audience and strengthen the brand.
