You open a new channel expecting it to add revenue. But just a few weeks later, your sales team starts to notice something strange: accounts that were already theirs are now buying through another route, sometimes even on better terms.
Many incentive programmes fail. Not because they lack rewards, but because they fail to change the right behaviours.
Your team spent weeks defining the ideal customer profile, analysing purchase intent signals and selecting the accounts with the greatest potential. Marketing did its job. Sales managed to open conversations. Everything suggested that the opportunity would eventually turn into business.
You already have the leads. You generated them through a well-segmented campaign, specific technical content and messages tailored to the IT decision-maker profile. Marketing has done its part. And yet, days go by and no one from the sales team has contacted them.
Generating quality leads is key to the growth of any business, and TikTok has become an ideal platform for capturing the attention of new customers. With its immersive and highly engaging format, this social network allows businesses to connect authentically with their audience and enhance their digital marketing strategy.
