A study by Aberdeen Group concluded that companies using lead scoring techniques see a 77% increase in return on investment (ROI) in lead generation. This percentage shows just how important these marketing techniques are for businesses.
When ChatGPT emerged and generative artificial intelligence began to gain traction, the SEO world went on high alert. For over two decades, the rules of search engine rankings had barely changed — but the arrival of this new technology called into question many principles that were once seen as unshakable. Reassuring voices quickly appeared, many of them linked to the search engines themselves, claiming that content traditionally ranked well would continue to do so in the age of AI.
In recent years, artificial intelligence has become an almost essential ally for marketing professionals in companies. This has been made possible thanks to its ability to generate leads, score their quality through automatic lead scoring, and offer advanced predictive marketing tools that help anticipate user behaviour.
Generative artificial intelligence (AI) has sparked a revolution thanks to the advantages it offers users and its ease of use. But have you ever wondered how ChatGPT actually works when you chat with it? Beyond the prompts we need to provide for better results, there are additional tips that can help refine the answers from this popular AI.
Have you ever dreamed of having a video call with someone who doesn’t speak your language—and they understand you perfectly, hearing your voice in their own language, with the same tone, pace and emotion? Google Meet has just made it possible.
