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How to promote your brands to a young audience in Xiaohongshu?

How to promote your brands to a young audience in Xiaohongshu?

Xiaohongshu , also known as Little Red Book , is one of the most popular social media and e-commerce platforms among China's youth. There are more than 200 million monthly active users on this social network and 72% of the users were born after 1990.

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The five most popular Chinese social networks

The five most popular Chinese social networks

China is one of the largest markets in the world, with a population of 1.412 million registered in 2021, according to World Bank data. This is why it arouses a lot of interest from companies from all sectors and also from those that operate in the digital universe. Especially since 73.1% of the total population of that country is an Internet user.

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Social Selling: How to generate sales on social networks

Social Selling: How to generate sales on social networks

We are in the middle of the digital revolution: the takeoff of the phenomenon of Social Selling to sell through social networks is part of this revolution. In this article, we show you what it consists of.

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