Since the rise of generative artificial intelligence in late 2023, digital marketing has been one of the sectors that has best capitalised on its benefits. Now, Meta — the company behind Facebook, Instagram and WhatsApp — takes another step forward with the launch of Meta AI Studio, a tool that enables users to create personalised artificial intelligence (AI) avatars.
Generating quality leads is key to the growth of any business, and TikTok has become an ideal platform for capturing the attention of new customers. With its immersive and highly engaging format, this social network allows businesses to connect authentically with their audience and enhance their digital marketing strategy.
In today’s digital landscape, TikTok has emerged as a dynamic and versatile platform, offering B2B companies in the IT sector unique opportunities to generate business and expand their reach.
