The main objective of companies that have an online presence is to increase their income. To achieve this, they use strategies such as SEO and SEM to attract a greater flow of visitors to their website, which generally translates into increased data and possible sales.
If you manage a website, you've probably spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim to get to your website? This is a crucial question that countless website owners ask themselves every day. The answer is not simple, since to answer it you should take into account different considerations.