---
title: IT Channel Services | Attracting and engaging Partners | PGR
description: We work in the definition of services and campaigns to generate leads with your channel manager and IT partners
---

# IT Channel Services

## **Generate expected results and motivate your IT Sales Channel**

At **PGR** we are more than aware that often 80% of sales are generated by 20% of your channel. We can help you **reactivate your Channel**, identifying and developing the needs of the less active or demotivated 80%.

We offer three services to help boost the results of your Sales Channel:

### [![Channel Strategy](https://www.pgrmt.com/hs-fs/hubfs/WebsitePGR2015/PGRv2/iconos/iconoscyan/estrategia-de-canal.jpg?width=124&name=estrategia-de-canal.jpg "Channel Strategy") Channel Strategy](https://www.pgrmt.com/en/channel-strategy)

### [![Channel Development](https://www.pgrmt.com/hs-fs/hubfs/WebsitePGR2015/PGRv2/iconos/iconoscyan/desarrollo-de-canal.jpg?width=124&name=desarrollo-de-canal.jpg "Channel Development") Channel Development](https://www.pgrmt.com/en/channel-development)

### [![Channel Marketing](https://www.pgrmt.com/hs-fs/hubfs/WebsitePGR2015/PGRv2/iconos/iconoscyan/marketing-de-canal.jpg?width=122&height=122&name=marketing-de-canal.jpg "Channel Marketing") Channel Marketing](https://www.pgrmt.com/en/channel-marketing)

 

**Attraction** and **loyalty** occur, because your **IT Sales Channel** grows with you. If the Channel detects the possibility of growth, the motivation will be instant. This is why the following points are vital here:

- **Definition and evaluation** of the state of training of the Channel.
- **Development of commercial incentives** via a business plan with every Partner.
- Creation of **business scenarios**.
- Development and introduction of a **marketing plan and activities** with each Partner.
- **Coordination and support** in the application of co-marketing funds.
- **Definition of processes** and communication campaigns.
- **Undertaking of activities** to generate opportunities with automated processes.
- Campaign Implementation.
- **Lead Nurturing, Scoring and Routing** campaigns.
- Evaluation, Interpretation and Reporting.

We work to define Campaigns to generate **real opportunities** (**Leads**) together with the heads of the **Channels** and your **Partners**. We provide you with personalized campaigns and our **CIO Database**. Your Partner will value being provided with a new, totally segmented account and their motivation will grow as they perceive the new opportunities opening up.

- Definition and performing of creative campaigns to **generate opportunities**.
- **Campaign implementation** with and for Manufacturers’ Channels.
- Integral Management of both **offline and online** campaigns.
- Follow up of **LEADs**.

### To receive more information on our Channel Services, simply fill in the form

 

[![30 Consejos para generar Leads](https://no-cache.hubspot.com/cta/default/202561/91b86241-83f1-4df7-83c3-c1df4a2dcf4d.png)](https://cta-redirect.hubspot.com/cta/redirect/202561/91b86241-83f1-4df7-83c3-c1df4a2dcf4d)

### More information on our IT Channel Services

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