Web development has become an essential tool for anyone or any business aiming to establish a presence in the digital environment. From online shops to corporate websites, blogs, professional portfolios or service platforms, every project needs a solid online foundation to grow, connect with its audience, and deliver value.
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Companies face significant challenges when it comes to positioning their content in an increasingly competitive digital environment. The saturation of information on the internet makes it difficult for messages to reach the right audience, which can limit the visibility and effectiveness of their marketing strategies. Additionally, many high-quality pieces of content get buried in a sea of similar posts, failing to stand out.
Google continues to invest heavily in artificial intelligence and is making steady progress with the development of Gemini and its more interactive version: Gemini Live. This tool, which is already beginning to include features like video analysis and real-time screen sharing, promises to transform the way we create and optimise content.
In a work environment where information grows exponentially, finding relevant data and drawing precise conclusions can become a challenge. Professionals need to quickly access reliable knowledge, without wasting time navigating through emails, documents, and past meetings, as well as complementing their work with up-to-date information from the web.
n the digital world, everything evolves rapidly, and while Google has dominated online searches for 25 years, this trend is changing. Since its launch in 2016 and its rise in our country during the pandemic, TikTok has become Generation Z's preferred option for searching for information and solving their queries.
