A study by Aberdeen Group concluded that companies using lead scoring techniques see a 77% increase in return on investment (ROI) in lead generation. This percentage shows just how important these marketing techniques are for businesses.
In recent years, artificial intelligence has become an almost essential ally for marketing professionals in companies. This has been made possible thanks to its ability to generate leads, score their quality through automatic lead scoring, and offer advanced predictive marketing tools that help anticipate user behaviour.
Generating quality leads is key to the growth of any business, and TikTok has become an ideal platform for capturing the attention of new customers. With its immersive and highly engaging format, this social network allows businesses to connect authentically with their audience and enhance their digital marketing strategy.
TikTok is one of the fastest-growing social networks today, attracting numerous brands looking to promote their products to its audience.
In today’s digital landscape, TikTok has emerged as a dynamic and versatile platform, offering B2B companies in the IT sector unique opportunities to generate business and expand their reach.
