The rise of ChatGPT in the market is revolutionising all sectors, and one of the most impacted is digital marketing and digital content. Until the popularisation of this generative artificial intelligence, Google was the leading reference in SEO positioning.
However, with the increase in traffic to ChatGPT and its ability to perform web searches, positioning content on Bing — the search engine used by ChatGPT — has now gained much more relevance. According to data from Similarweb, ChatGPT has reached nearly 180 million daily visits worldwide and has closed the gap with Instagram.
This data reflects a clear trend: social networks are losing prominence to artificial intelligence. A positive change for SEO specialists, as it has been shown that links contribute credibility to the results generated by AI, and the key for AI to find quality content remains SEO positioning.
After more than twenty years since the emergence of social networks, everything points to a changing era where artificial intelligence — and in particular ChatGPT — becomes a serious competitor. For this reason, to achieve greater visibility and reach for your content, a good SEO strategy on Google is no longer enough: it is increasingly necessary to optimise for Bing, Microsoft’s search engine and the reference for ChatGPT.
How to do SEO positioning on Bing?
Positioning content on Bing isn’t much different from doing so on Google, as both search engines use structured data with Schema vocabulary to display results on the SERPs (search engine results pages) and evaluate factors like quality, credibility, relevance, and page load speed.
Thus, to achieve good positioning on Bing, it is also crucial to understand the user’s search intent and create the best possible content based on that.
To track our site’s performance on Bing, it is key to register it in Bing Webmaster Tools, just as we do with Google Search Console. If our website is already registered with the latter, the process is simple, as Bing’s tool allows you to import information directly from Google Search Console and begin analysing our website’s visibility on Microsoft’s search engine.
In this new context, what was once a secondary search engine for SEO in our country has now become — with the rise of ChatGPT — a strategic element for positioning content and increasing our brand’s visibility within this artificial intelligence.
Furthermore, Bing has incorporated features that can benefit content creators, such as integration with Microsoft Clarity, which provides heatmaps and user behaviour analysis at no additional cost. These data allow us to optimise not only SEO but also the user experience, which is increasingly valued by search engines.
On the other hand, having a presence on Bing also helps strengthen positioning in other Microsoft-driven environments, such as Windows, Edge, and even Cortana, thus expanding visibility opportunities beyond conventional browsers. In a digital landscape dominated by AI, diversifying SEO strategies is no longer an option, but a necessity.
Do you want to start leveraging ChatGPT’s full potential to increase awareness of your business? At PGR Marketing & Technologia, we help you achieve this so your business can grow and become more competitive.
