Forget traditional incentive programmes for a moment — those that end up as forgotten emails or Excel sheets nobody updates. Instead, imagine your sales team competing healthily to achieve the “Achievement of the Quarter”, or your partners unlocking knowledge levels about your new SaaS product as if it were a vital mission. This isn’t science fiction — it’s the power of a commercial strategy with B2B gamification.
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Remembering how we learned multiplication tables through songs or games isn’t just nostalgia: it’s proof that learning, when linked to play, is more effective and longer-lasting. And while we often associate games with childhood, the truth is that in the workplace, they can also be a powerful tool. This is demonstrated by corporate gamification, a methodology that more and more companies are integrating into their daily operations to improve motivation, training, and team performance.
