Since the rise of generative artificial intelligence in late 2023, digital marketing has been one of the sectors that has best capitalised on its benefits. Now, Meta — the company behind Facebook, Instagram and WhatsApp — takes another step forward with the launch of Meta AI Studio, a tool that enables users to create personalised artificial intelligence (AI) avatars.
This innovation opens up new possibilities to enhance customer support on social media and expand the reach of corporate accounts.
What Does Meta AI Studio Offer?
Meta AI Studio provides an accessible platform for anyone to design and personalise AI characters according to their interests or needs.
It also allows creators to generate an AI extension of themselves to facilitate automated interaction with followers or customers. These personalised AIs can be easily integrated into Messenger, Instagram, and WhatsApp.
All of this can help brands attract more followers to their social media accounts.
How Does Meta AI Studio Increase Social Media Followers?
Meta AI Studio enables Instagram creators, for example, to set up an AI version of themselves capable of responding quickly and automatically to direct messages and story reactions.
This immediacy improves interaction with followers, who receive fast replies to frequently asked questions or content recommendations, fostering a more personal and engaging experience.
By sharing relevant information, linking to favourite brands or past posts, the AI helps keep the community active and attracts the attention of new users.
In addition, creators can customise their AI according to the type of content they offer, topics they prefer to avoid, and links they wish to share — ensuring communication remains consistent with their digital identity.
From Instagram’s professional dashboard, they can easily manage AI activity, turn automatic responses on or off, and decide who the AI should engage with.
This tool, clearly labelled as AI for transparency, not only reduces the creator’s workload but also boosts their reach and helps attract more followers.
Why Is Meta AI Studio Good for Your Business?
Meta AI Studio is a valuable tool for your business because it allows you to optimise communication with your audience in a creative and efficient way. If you're a content creator, you can save time by delegating frequently asked questions and comments to the AI, keeping the connection with your audience without being constantly online. This automation improves user experience and lets you focus on strategic tasks.
It also provides innovative opportunities to stand out from the competition. For instance, if you're a tech consultant, you can create an AI that answers common questions about your services, shares your latest articles or success stories, and even guides potential clients toward the solutions they need. This way, your professional profile remains active and useful 24/7, reinforcing your authority in the industry and helping attract new clients through social media.
Would you like to start benefiting from generative AI to grow your company’s follower base? At PGR Marketing & Technology, we’re here to support you every step of the way.
