Last week, in our article “The Complete Account-Based Marketing (ABM) Guide for Technology Companies (I)”, you discovered what ABM really is (and what it isn’t), why this strategy fits perfectly within the B2B technology sector, and the three levels of personalisation —One-to-One, One-to-Few and One-to-Many— to help you choose the model that best suits your resources and objectives.
Your sales team chases 200 leads. Only 3 close. Sound familiar?
Account-Based Marketing (ABM) campaign optimization has taken a significant leap forward thanks to the use of predictive models based on artificial intelligence (AI).
In today's B2B marketing landscape, understanding the differences and synergies between Demand Generation (Demand Gen) , Lead Generation and account-based marketing (ABM) is crucial to implementing a marketing strategy. effective.
