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5 principles of B2C marketing that also work in B2B businesses

5 principles of B2C marketing that also work in B2B businesses

Over the past 20 years, best practices for increasing the effectiveness of B2C advertising have been well-researched, while B2B marketing remains relatively neglected ground.

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How to communicate an increase in prices

How to communicate an increase in prices

The general rise in prices that we have been suffering in recent months in all kinds of products and services has been causing a lot to talk about lately. Inflation affects energy, food, and all kinds of consumer goods.

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