Looking for an AI solution to boost your marketing strategy and increase sales? Generative artificial intelligence has sparked a true revolution for businesses worldwide. As tools like ChatGPT, Gemini or DeepSeek become more widely known, many companies are quickly integrating them into their processes.
After two years of mass adoption, we now have data showing the main areas of interest for businesses, according to the 2024 Artificial Intelligence Usage Indicators in Spain report by the National Observatory of Technology and Society, part of the Ministry for Digital Transition and Public Function.
Main Uses of Generative AI in Business
One of the fastest-growing areas has been written language analysis: from 31.2% of businesses in 2022 to 44.7% in 2024.
Workflow automation remained stable: from 46.2% in 2022 to 39% in 2024.
Language generation, both written and spoken, saw a significant rise: from 23.5% to 36.9%.
Other key uses include machine learning (33.1% in 2022 and 34.6% in 2024); speech-to-text conversion (32.4% to 32.8%); image-based identification of objects or people (dropping from 39.7% to 30.6%); and physical machine movement (down from 17.6% to 12.3%, after a temporary spike of 33.1% in 2023).
We also have data showing where generative AI is being applied. Marketing and sales have seen the most growth, from 22.8% in 2023 to 28.7% in 2024.
By contrast, usage in production processes fell (from 29.9% to 26.8%), remained stable in R&D (24.5% to 24%), dropped in financial management (20.3% to 19.1%), and decreased in logistics (11.6% to 8.5%).
Why Use Generative AI to Boost Your Marketing Strategy?
1. Efficiency in content creation
With generative AI, the marketing team can increase productivity and produce more and higher-quality content, thanks to the ease of conducting in-depth research using the latest AI developments.
2. Personalisation
Generative AI makes it possible to tailor messages, campaigns, and experiences to each audience segment—even on an individual level—which enhances the relevance and impact of marketing actions.
3. Continuous campaign optimisation
Thanks to its ability to process large volumes of data, generative AI identifies patterns, anticipates behaviours, and suggests real-time improvements to support more accurate and effective strategic decisions.
Ready to start benefiting from generative AI to enhance your marketing strategy and boost sales? At PGR Marketing & Tecnologia, we’re here to help you make it happen.
