The rise of ChatGPT in the market is revolutionising all sectors, and one of the most impacted is digital marketing and digital content. Until the popularisation of this generative artificial intelligence, Google was the leading reference in SEO positioning.
The race to lead the development of generative artificial intelligence continues to advance, and OpenAI has taken a bold step forward by making the Deep Research feature available to all users, including those on the free plan. With this move, ChatGPT positions itself on par with major competitors like Google’s Gemini.
Since the rise of generative artificial intelligence in late 2023, digital marketing has been one of the sectors that has best capitalised on its benefits. Now, Meta — the company behind Facebook, Instagram and WhatsApp — takes another step forward with the launch of Meta AI Studio, a tool that enables users to create personalised artificial intelligence (AI) avatars.
Google continues to invest heavily in artificial intelligence and is making steady progress with the development of Gemini and its more interactive version: Gemini Live. This tool, which is already beginning to include features like video analysis and real-time screen sharing, promises to transform the way we create and optimise content.
Google is determined to complicate things for its competitors and, to do so, is leveraging its vast ecosystem of applications to enhance them with artificial intelligence. Now, it's the turn of its most popular tool: Gmail.