AI is an increasingly present reality in businesses, but there is still a significant percentage that does not yet use it. Although artificial intelligence is gaining ground in the business environment, many companies have yet to adopt it.
In 2024, openness to using these technologies has grown slightly: 6.8% of companies with 10 or more employees who do not yet use AI have considered doing so, which is a 1.8 percentage point increase over the previous year. However, this openness remains limited.
The main barrier remains the same: lack of knowledge. 78.9% of medium and large companies that do not use AI admit they do not have enough information to take the step. Following at a distance is the lack of clarity around the legal implications of implementing these tools, a concern that has risen to 49.2%.
If we look at the broader Spanish business landscape, including microenterprises, the patterns are similar. 77.6% cite lack of knowledge as the main obstacle, followed by legal uncertainty (58.2%) and fear of breaching data protection regulations (55.2%). Other notable factors include low data quality or availability (48.3%), perceived costs (46.7%), and privacy concerns (43.9%).
Among microenterprises, this trend is even more pronounced: lack of internal training (77.4%) leads the reasons, followed by legal concerns (59.4%) and fear of data protection issues (56.6%).
Everything suggests that, to move towards broader adoption of AI, it is crucial to train, inform, and support companies within a clearer and more accessible regulatory environment. In this context, working alongside an agency like PGR Marketing & Technologia is key.
To ensure successful AI implementation in your company, a marketing agency can be your ally. Below is a summary of the key steps for a successful rollout.
Steps to Successfully Implement an AI Strategy
If you want to achieve sustainable implementation and avoid common pitfalls in artificial intelligence, you need careful planning and a structured approach.
1.- Define the objectives
To effectively assess the impact of AI technologies and ensure proper tracking, you must first precisely and quantifiably identify the problems or opportunities they can address. These clear and measurable objectives are essential.
2.- Evaluate data quality and accessibility
AI systems learn patterns and make predictions based on data. Even the most sophisticated machine learning algorithms require quality data to function properly. This quality is assessed based on criteria such as accuracy, completeness, consistency, and relevance to the business problem.
3.- Choose the appropriate AI technology
To optimise efficiency and performance, organisations must align the architecture and methodology of their AI model with their overall AI strategy and select the technology that best fits the specific task.
4.- Build a qualified AI team
Staff need technical skills for developing, implementing, and maintaining AI and managing it effectively. A competent AI team should also possess a range of complementary skills to ensure smooth implementation.
If you also want to benefit from the advantages of AI, at PGR Marketing & Technologia, we are here to support you every step of the way.
