If your sales team has more free time than they should lately, you’ve likely got a serious problem: you're missing leads. But not just any leads. We mean those contacts that can actually turn into customers. The decision-makers. The ones with budget. The ones who need what you offer.
The good news? You don’t need magic – just strategy. And at PGR Marketing & Technology, we know exactly how to help B2B companies like yours generate real opportunities.
Here are some key ideas to help turn your lead generation into a well-oiled machine.
Content is no longer king – it’s the whole empire
Content doesn’t sell by itself, but when used wisely, it can make people buy from you without the need for a single cold call. Practical guides, comparisons, case studies, webinars... it all adds up. But remember: your content should be created with your ideal customer in mind, not with your brand as the hero.
And it’s not just about creating content – it’s about making sure the right people see it. That’s why you need to leverage the right channels: professional social media, industry groups, specialised newsletters…
Create high-value downloadable assets (ebooks, templates, reports) that compel visitors to leave their contact details. This way, you turn traffic into leads without sounding like a pushy salesperson.
LinkedIn: the new B2B battleground
If your buyer persona has breakfast on LinkedIn, you should be there before the coffee. It’s not just about posting; it’s about connecting, interacting, and delivering value.
LinkedIn offers powerful tools for targeting specific decision-makers – crucial in B2B, where sales cycles are long and trust matters.
Run smart outbound campaigns. We combine automation tools with personalised messages to open doors to real decision-makers.
Plus, sharing insightful content and success stories helps your network grow organically with contacts that actually matter to your business.
Landing pages that convert (not just look nice)
You can have the best-looking website in the world, but if it doesn’t convert, it’s just window dressing. Landing pages must be simple, focused, and have one job: get the lead.
Each landing page should be aligned with the traffic source and deliver the message the visitor expects. If someone clicks a specific ad, they want to see exactly what was promised.
Test your forms, CTAs, and copy regularly. Small tweaks can double your conversion rate.
It’s also crucial that your pages are mobile-optimised and load quickly – user experience has a direct impact on your conversion metrics.
Email marketing: the classic that still delivers
Email isn’t dead. What’s dead is the boring, generic, poorly targeted email. With well-structured automation and messaging tailored to each stage of the funnel, you can nurture leads until they’re ready to buy.
The key is understanding what your lead needs at each stage, and offering content that helps move them forward – whether it’s solving technical doubts, showing case studies or offering demos.
Create personalised nurturing sequences based on interest shown. Don’t send the same thing to everyone – send the right thing to each one.
And always track metrics like opens, clicks and unsubscribes to refine your approach and keep your list healthy and engaged.
Online events that actually generate pipeline
Well-run webinars position your brand, show your expertise and attract qualified audiences. But the real secret is what you do after the event.
Most companies run webinars and then forget to follow up. Without thoughtful follow-up, leads cool off and opportunities are lost.
You can also use post-event surveys to better understand attendee interests and personalise your next communication. This builds relationships that lead to sales down the line.
At PGR Marketing & Technologia, we’ve spent over 20 years helping B2B companies fill their sales funnel with real leads – not empty promises. If you're looking for a solid, tech-driven and results-focused strategy, get in touch and take the first step towards lead generation that truly works.
