More and more businesses are striving to offer more personalised attention to their customers, but doing so manually is time-consuming and difficult to scale. This is where artificial intelligence (AI) comes into play: thanks to its capabilities, sales and marketing teams can create highly personalised AI-powered email marketing campaigns, but on a massive scale.
The combination of personalisation and efficiency has made AI-driven email marketing a key tool for improving productivity and increasing conversions.
What is AI Email Personalisation and Why Is It So Important?
Email personalisation involves tailoring content and messages for each recipient. When applied using AI tools, this automatic personalisation offers clear benefits:
1. Higher Open and Response Rates
Personalised emails achieve 26% higher open rates and 29% higher response rates than generic mass emails.
2. Increased Sales Productivity
By automating personalisation, AI tools save sales reps a significant amount of time that can be redirected towards high-value activities. On average, reps recover between 30 and 60 minutes per day that was previously spent manually personalising emails.
3. More Booked Meetings
Thanks to smart segmentation and tailored messages, prospects are three times more likely to book meetings when receiving personalised communication. AI tools help sales reps stand out by adapting messages to the specific needs of each lead.
4. Revenue Growth
Companies that adopt AI-powered email marketing increase their revenue 29% faster on average, according to Aberdeen Group. Increased efficiency and higher response rates translate directly into more closed deals.
How to Harness the Power of AI Email Personalisation in Your Business
AI-powered personalisation is especially effective in three key areas:
1. Cold Emails
AI has become a key ally in email marketing, especially for cold campaigns, helping transform initial contacts into personalised, effective conversations. Since 72% of consumers only engage with personalised messages, AI is used to tailor subject lines, introductions and messages based on the recipient’s industry, interests, or social media activity—thus increasing the chances of connection and conversion. Smart segmentation makes it possible to identify the most relevant recipients and send messages that truly resonate with their needs and interests.
2. Email Copy Optimisation
With AI-powered email marketing, campaign texts can be optimised in real time to analyse which messages yield better open rates. Rather than relying on guesswork, subject lines and content can be adjusted so that each recipient receives more relevant and effective messages, improving engagement and results.
3. Behaviour-Triggered Emails
AI enables the automation of personalised emails based on user behaviour, such as abandoned carts or website visits. Its ability to analyse large volumes of data allows for the rapid and scalable generation of relevant messages, saving time and ensuring timely responses—all while using secure measures to protect sensitive user information.
Want to increase your company’s email conversion rate with AI-personalised emails? At PGR Marketing & Tecnología, we’ll guide you through the entire process so you can make the most of AI email marketing, automatic personalisation, and smart segmentation.
