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How to optimize your sales funnel to improve B2B conversions

How to optimize your sales funnel to improve B2B conversions

Although having an optimized sales funnel is essential to getting more conversions, most companies never assess its impact on sales.

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Differences between UX and UI

Differences between UX and UI

We can often find the expressions UX (User Experience) and UI (User Interface) in the same sentence, but this does not mean that they are interchangeable concepts. While one refers to the user experience and feel, the other is directed towards a more rational side of navigation.

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Unlocking the real value of B2B events

Unlocking the real value of B2B events

The real value of an event is everything related to the ability to demotivate its participants to establish professional or personal relationships between them.

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Video Marketing for your business. Part 2: How to create an effective strategy

Video Marketing for your business. Part 2: How to create an effective strategy

In our previous article on the use of video content for our marketing strategy, we saw the different types of video that we can use.

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Video marketing for your business. Part 1: Types of videos

Video marketing for your business. Part 1: Types of videos

Engaging customers through the use of video increasingly requires a clear understanding of what types of content to create and how to tailor your videos for different delivery platforms.

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