Do you want to increase the customer base for your company and the possibilities that they buy your products or services? We understand your concern because, unfortunately, not all the leads that are obtained on the internet are of quality . To achieve this, a strategy must be drawn up aimed at obtaining quality leads that are really interested in the products or services of our company.
In other words, we need to trace a path that allows us to obtain contacts with the possibility of making a purchase and leaving money in our company's coffers.
What should we take into account to get quality leads?
Before they contact us, we must prepare our website with everything necessary to obtain quality leads .
In this sense, our website must have:
1.- Quality contact form
By this we mean that the form should include as many fields as possible in order to obtain more information. However, users must be left free to respond only to essential fields such as name and email address.
2.- Landing page
It has to be a site that transmits confidence and desire to know more about our company. Here the content and the text, with persuasive language, and the design are very important. At a glance, the user should know that they are in the right place to buy the service or product they want.
4.- Advertising campaigns
It must be taken into account that most of the leads come to us through these campaigns, so it will be necessary to optimize them in order to capture the largest possible number of quality leads .
5.- Quality content
A website with a blog with quality content about your company's sector and the products and services you offer acts as a magnet for leads that are really interested in what your company offers. In addition, it is increasingly successful to offer downloadable content as an ebook with the expanded information of what you are looking for. It is customary to offer an electronic book in exchange for personal data and this facilitates the capture of quality leads .
6.- Thank you page
It is very important that the website has a page where the user is thanked for reading the blog article or downloading the ebook. This page will not only serve to thank the action, but to capture leads interested in more information. These contacts will be very important for the commercial department.
In addition, it must be added that when capturing a lead, it must be taken into account that it must be identified as such.
How can we identify a quality lead?
To differentiate a quality lead from one that is not, you must pay attention to a series of details:
1.- Identify our buyer person
Before starting a lead capture strategy , it is very important that we know who the ideal buyer of our products is because if we obtain a lead that meets its characteristics, it will be indicating that it is a quality lead .
2.- Source of the lead
Once someone has contacted us, we must look at who the person who has shown interest in our products or services really is. Knowing the source is key to the reliability and credibility of the lead.
3.- Amount of data provided by the lead
The more information the contact provides us, the better, since this way we can further refine our offer.
4.- Degree of interest
If we detect that the client shows interest in us contacting him, we have evidence that we are in front of a quality lead .
Do you want us to help you get quality leads? At PGR Marketing and Technology we accompany you, step by step, so that you can achieve your goal.
