It's no secret that marketers are constantly looking for new leads, as lead generation efforts are conversion oriented. But when too much emphasis is placed on generating and closing sales instead of thinking strategically, conversions can result in short-term gains at the expense of fostering longer-lasting customer ties.
Traditional lead generation models don't pay enough attention to relationship building, but according to new approaches, you would have to understand who you want to reach with a campaign even before starting the first step to meet the main objective.
In this context, collecting data from each generated lead is crucial to generating B2B leads .
Why is data collection so important?
1.- It standardizes the shopping experience and gives it coherence
Big data has allowed marketers to obtain valuable information about their target audience, including details such as customer identification, their needs, pain points, demographics and preferences, all without requiring laborious processes. According to various studies, consumers show greater acceptance of the messages of brands that demonstrate a deep knowledge of them.
Knowledge of this data is crucial to avoid sending inconsistent messages to potential customers and offering a dissatisfying experience. By properly understanding and using this data, brands can ensure they communicate consistently and deliver a more satisfying experience to their potential customers.
2.- Helps to understand the circle of influence of the buyer
It is very important to know who are those interested in the products or services provided by the company and who are the people who influence the potential client to decide the purchase process.
Understanding who the people who influence potential customers are is critical. These can be thought leaders, industry experts, celebrities, friends or close family members. The influence of these people can be decisive in the lead's decision-making process. Therefore, it is essential to identify who these influencers are and understand how they can affect the buying decisions of potential customers.
3.- Improved buyer engagement
Collecting rich data about contacts, including demographics, social profile information, and general behaviors, among other parameters, is essential to obtain relevant information and draw up an effective communication strategy with the client.
As a business guides potential customers through the lead generation process, the insights gained from Big Data analytics become valuable in tweaking the message so that it remains relevant to the customer while also that encourages greater commitment to the brand.
4.- Make the marketing strategy profitable
The strategic use of data in lead generation campaigns offers companies the opportunity to reduce the expenses associated with ineffective marketing strategies. By analyzing the data, companies can accurately identify which campaigns and channels are most effective in reaching their target audience, allowing them to more efficiently allocate their marketing budget.
By understanding which campaigns and channels drive the best results, companies can optimize their marketing efforts and avoid wasteful spending on tactics that have limited impact. This data-driven approach allows them to continually adjust and refine their strategies, thereby maximizing return on investment and avoiding wasting resources on initiatives that don't deliver significant results. By using data as a guide, companies can make informed and efficient decisions in their budget allocation and achieve more effective results in lead generation.
At PGR Marketing y Tecnología we have expert consultants to ensure that your company can take advantage of all the advantages of collecting data from each lead generated.
