As a marketer, you are always on the lookout for more leads. However, building the best lead generation strategy involves a deep understanding of tried and tested channels. Then you'll need to find the most effective combination of tactics for your unique objectives.
In this post, you'll learn about each of the major channels for B2B lead generation , including social media, PPC, blogging, and email. Best of all, you'll learn effective strategies and impressive real-world examples for each one.
Social Media Marketing Strategies
Social media is a critical component of B2B marketing . Social media marketing is typically less expensive than traditional advertising and offers a wide reach.
There are two main channels you should focus on: LinkedIn Ads and Facebook Ads. Now let's dive deeper into each of these featured B2B social media channels:
- LinkedIn Ads . It's no surprise that LinkedIn, the leading B2B social network, has outstanding numbers when it comes to social media conversion. LinkedIn is the number one social media platform for B2B marketers, making it a viable channel to follow.
- Facebook Ads . Most B2B buyer searches are done on a mobile device. Using Facebook ads in your marketing strategy can help you focus your strategy on mobile devices.
PPC Lead Generation Strategies
Lead generation campaigns through pay-per-click (PPC) target a wide range of advertising platforms, the most popular being Google AdWords and the Display Network.
However, you'll find a wide range of PPC lead generation options outside of Google, including:
- Directories of B2B companies or comparators.
- Advertisements in the media.
- Advertising on social networks.
- affiliate marketing
Lead generation strategies for blogs
Blogging is the core of content marketing . This strategy focuses on creating content that is interesting or valuable to your audience. The goal is to attract and maintain online engagement from potential customers in the future.
Much has been said about the benefits of business blogs. Let's reiterate the main benefits:
- Drive traffic to your website. With proper SEO planning, your blog provides you with search presence by linking to relevant keywords for prospects. Every blog post you write is an additional indexed page that helps your content appear on Google.
- Convert traffic into leads. A well-placed call-to-action (CTA) in a compelling blog post can direct leads to your landing page for potential customers.
- Establish authority over a thematic niche. Blogs also establish niche authority and place leads within your sphere of influence.
Lead generation campaigns through Email Marketing
Email is often the bridge between marketing automation and CRM, two cloud solutions that are most widely used by marketers today .
Email subscription is still the starting point of lead generation and email marketing is at the core of lead generation.
If you want to start an effective lead generation campaign, at PGR Marketing & Tecnología we can help you in the process.
