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Differences between UX and UI

Differences between UX and UI

We can often find the expressions UX (User Experience) and UI (User Interface) in the same sentence, but this does not mean that they are interchangeable concepts. While one refers to the user experience and feel, the other is directed towards a more rational side of navigation.

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Unlocking the real value of B2B events

Unlocking the real value of B2B events

The real value of an event is everything related to the ability to demotivate its participants to establish professional or personal relationships between them.

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Video Marketing for your business. Part 2: How to create an effective strategy

Video Marketing for your business. Part 2: How to create an effective strategy

In our previous article on the use of video content for our marketing strategy, we saw the different types of video that we can use.

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Video marketing for your business. Part 1: Types of videos

Video marketing for your business. Part 1: Types of videos

Engaging customers through the use of video increasingly requires a clear understanding of what types of content to create and how to tailor your videos for different delivery platforms.

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Tips to improve your SEO through external links

Tips to improve your SEO through external links

As we have already seen in previous articles, Google considers the external links that point to your website or those that you include in your content as a key factor in positioning yourself on the search results page.

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