LinkedIn is the world's preferred platform for B2B lead generation. It has more than 875 million users spread over more than 200 countries and in recent years it has consolidated its leadership not only as a tool for achieving MQL (Marketing Qualified Leads) but it is also considered the most reliable social network among companies.
Feeding the telemarketing team with contacts that they can convert into leads is the main challenge for marketing teams in companies.
Agile metrics are a tool that helps marketing teams measure the progress and productivity of their activities to keep up and overcome difficulties. Agile metrics are really effective when they are tailored to the specific needs of each project.
The general rise in prices that we have been suffering in recent months in all kinds of products and services has been causing a lot to talk about lately. Inflation affects energy, food, and all kinds of consumer goods.
Although having an optimized sales funnel is essential to getting more conversions, most companies never assess its impact on sales.
