Nowadays, anyone can create a website using pre-designed templates, without the need for technical knowledge. These solutions are quick and accessible, but for businesses they can be limiting, as they don’t always offer the necessary functionalities to achieve key commercial goals.
Google is determined to complicate things for its competitors and, to do so, is leveraging its vast ecosystem of applications to enhance them with artificial intelligence. Now, it's the turn of its most popular tool: Gmail.
In a work environment where information grows exponentially, finding relevant data and drawing precise conclusions can become a challenge. Professionals need to quickly access reliable knowledge, without wasting time navigating through emails, documents, and past meetings, as well as complementing their work with up-to-date information from the web.
n the digital world, everything evolves rapidly, and while Google has dominated online searches for 25 years, this trend is changing. Since its launch in 2016 and its rise in our country during the pandemic, TikTok has become Generation Z's preferred option for searching for information and solving their queries.
Do you want your company to stand out in a saturated market? B2B companies face the challenge of differentiating themselves while capturing the attention of potential customers. In this context, email personalisation with AI becomes a key strategy, going beyond simply including the recipient's name to offer truly relevant messages. However, its implementation comes with significant challenges.
