If you still think Artificial Intelligence is just about typing prompts into a chat, you’re leaving money — and above all, time — on the table.
Let’s be clear: the real revolution isn’t that a machine can write a poem. It’s that it can eliminate the repetitive and technical tasks that slow down your professional day. In today’s B2B and marketing environment, execution speed is no longer an advantage — it’s a requirement.
As technology and marketing experts, at PGR we’ve filtered out the noise. Forget the thousands of apps popping up on Product Hunt every week. Here’s the definitive toolkit of 8 tools we selected because they deliver tangible, immediate and professional results.
If you want to stop “working hard” and start working smart, take note:
1. For presentations: Gamma
Stop wasting hours aligning text boxes in PowerPoint. Gamma is the new standard for slide creation.
- Why use it: Generates full presentations in seconds from an idea or document.
- Differential value: Clean, aesthetic, corporate design by default. No design skills required.
2. To master LinkedIn: Linked360
Personal and corporate branding on LinkedIn is non-negotiable, but maintaining it consumes resources. Linked360 fixes the tool fragmentation problem.
- Why use it: Helps you write engaging posts and allows you to plan and manage your entire strategy from one panel.
- Differential value: Focuses on conversion and real attention — not just filling the feed.
3. To capture ideas on the fly: Wispr
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Do you think faster than you write? Wispr changes the rules of dictation.
- Why use it: It’s far quicker than typing and incredibly accurate.
- Differential value: It doesn’t transcribe robotically; it learns your voice, style and expressions to deliver text that truly sounds like you.
4. For the king of content (Video): Opus Clip
If you create webinars, podcasts or interviews, Opus Clip is essential. Video editing used to require a specialised team or hours in Premiere — not anymore.
- Why use it: Upload a long video and the AI returns 20–40 vertical clips.
- Differential value: Finds “viral moments”, adds dynamic subtitles and formats everything for TikTok, Reels or Shorts.
5. For Web and App development: Lovable
The technical barrier is gone. With Lovable, you build software by talking.
- Why use it: Create complex websites and apps simply by describing what -you need.
- Differential value: Iteration speed. You can prototype and launch digital products in a fraction of the usual time.
6. For deep research: Perplexity
Google is full of noise and low-quality SEO. Perplexity is the search engine for professionals who need answers, not links.
- Why use it: Delivers direct answers with real-time, reliable sources.
- Differential value: No endless browsing. Clear, synthesised information ready for decision-making.
7. For visual impact: Midjourney
Generic stock photos are dead. Midjourney remains the undisputed king of AI image generation.
- Why use it: Produces photorealistic, creative or artistic visuals without limits.
- Differential value: Aesthetic quality superior to any other tool. Ideal for moodboards, advertising concepts or standout header images.
8. For sonic identity: Suno
Need music for a corporate video and worried about copyright? Suno is the answer.
- Why use it: Write a prompt and get a full song.
- Differential value: Perfect for content creators and brands seeking a unique sonic identity without expensive licences.
Overwhelmed by so much technology?
Having the best tools is only the first step; knowing how to integrate them within a coherent marketing and sales strategy is what truly matters.
AI won’t take your job — but a company using AI better than you might.
At PGR Marketing & Technology, we don’t just test technology: we implement it to generate leads and real business results.
Want to turn all this innovation into tangible results for your business? Contact us today and let’s talk about the future.
