The evolution of email marketing is constant and has survived over the years due to its adaptability and inventiveness. And, to stay competitive, it is crucial to be aware of the trends and changes that are redefining this discipline every day.
Working on email marketing campaigns is key to obtaining benefits and its success does not depend only on one aspect, but multiple factors are involved. Layout in email marketing plays a fundamental role in the presentation and effectiveness of your messages.
Emails are the communication tool most used by companies, whether to close a business deal or to establish a relationship between the brand and the customer. There is no doubt that emails are not going to disappear, but there is already certainty that their impact is undergoing changes. For this reason, new campaigns have already emerged that capture more of the recipient's attention, such as drip email marketing campaigns.
AI is here to stay in our lives and it is a matter of years before we see the different types applied in a variety of fields and sectors .
Artificial intelligence is here to stay and we must focus efforts on finding ways to better harness its full potential, as its impact on various areas of society is undeniable and its development will continue to transform our reality in ever more profound ways. Marketing and communications departments stand to benefit the most from this technology and are already starting to turn their attention away from Google to focus on generative AI.
