Companies face significant challenges when it comes to positioning their content in an increasingly competitive digital environment. The saturation of information on the internet makes it difficult for messages to reach the right audience, which can limit the visibility and effectiveness of their marketing strategies. Additionally, many high-quality pieces of content get buried in a sea of similar posts, failing to stand out.
Google continues to invest heavily in artificial intelligence and is making steady progress with the development of Gemini and its more interactive version: Gemini Live. This tool, which is already beginning to include features like video analysis and real-time screen sharing, promises to transform the way we create and optimise content.
In today’s digital age, having a strong online presence has become essential for any business looking to grow and connect with its audience. A basic website with general information is no longer enough: web development has evolved to offer more complete solutions, tailored to an increasingly demanding and tech-savvy market.
Artificial intelligence has revolutionised all sectors, and programming is one of the most affected. In recent years, this technology has made a range of tasks easier, such as process automation, code generation, and user experience personalisation. AI tools can help create faster, more efficient websites by analysing patterns and suggesting improvements in real time. Given this landscape, you may be wondering whether you still need a web developer.
Nowadays, anyone can create a website using pre-designed templates, without the need for technical knowledge. These solutions are quick and accessible, but for businesses they can be limiting, as they don’t always offer the necessary functionalities to achieve key commercial goals.
