If you lead marketing or sales in a B2B environment, this scene will feel familiar: the CRM is full of leads, campaigns are still running and yet the pipeline isn’t moving at the expected pace. Teams spend hours on repetitive tasks, salespeople chase contacts who aren’t ready to buy, and acquisition costs keep rising.
If your sales team has more free time than they should lately, you’ve likely got a serious problem: you're missing leads. But not just any leads. We mean those contacts that can actually turn into customers. The decision-makers. The ones with budget. The ones who need what you offer.
Although artificial intelligence (AI) has revolutionised many areas, there's one field where it still stumbles: turning data into understandable visuals. At first glance, it seems like a solved task. But behind every visualisation lies a deeper, still unresolved challenge: how to distil complex analytical processes into a single, clear, and effective instruction?
A study by Aberdeen Group concluded that companies using lead scoring techniques see a 77% increase in return on investment (ROI) in lead generation. This percentage shows just how important these marketing techniques are for businesses.
In today’s digital landscape, TikTok has emerged as a dynamic and versatile platform, offering B2B companies in the IT sector unique opportunities to generate business and expand their reach.
