You've probably heard the mantra repeatedly: " You can't be successful in content marketing unless you know what goals you're trying to achieve ."
Have you ever walked into a strategy meeting only to hear your boss say, “Hey, you know what we could use right now? fewer customers."
Over the past 20 years, best practices for increasing the effectiveness of B2C advertising have been well-researched, while B2B marketing remains relatively neglected ground.
LinkedIn is the world's preferred platform for B2B lead generation. It has more than 875 million users spread over more than 200 countries and in recent years it has consolidated its leadership not only as a tool for achieving MQL (Marketing Qualified Leads) but it is also considered the most reliable social network among companies.
Feeding the telemarketing team with contacts that they can convert into leads is the main challenge for marketing teams in companies.
