Selling technology solutions to technology leaders (CIOs) is a fundamental strategy for sales professionals. Because? Because it involves gaining the support of high-level decision makers early in the sales cycle. CIOs and CTOs, as digital transformation leaders, prioritize and accelerate deals that align with their strategic objectives. By taking advantage of this opportunity, sales professionals can access more meaningful deals, as CIOs and CTOs have the budget and influence to invest in robust technology solutions.
Are you looking to generate leads in the B2B IT sector ? Those companies that are selling the best are those that adapt their solutions to market trends.
When a company wants to have a presence on the internet, what it needs is to gain traffic, but when it wants to sell online what it is looking for is qualified traffic that converts into sales . In other words, it's not just about attracting visitors to a website, but about attracting those who have a real interest in our products or services and are more likely to make a purchase.
Are you looking for the best way to capture B2B leads ? Capturing leads is one of the main concerns for many companies, especially those that operate in business-oriented (B2B) commercial environments.
In marketing, three acronyms - TOFU, MOFU and BOFU - stand as the keys to unravelling the buying process. From the initial visitor attraction (TOFU) to the point of lead-to-customer conversion (BOFU) to the stage in between (MOFU), these acronyms encapsulate the art of guiding the audience through a funnel, where the target audience is narrowed down.
