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Prioritize branding in your email strategy

Prioritize branding in your email strategy

In the world of design and marketing, sometimes the most essential element of all tends to go unnoticed: your brand. Whether you're a new startup, a small business with big dreams, or a company growing by leaps and bounds, brand consistency is a key piece of the puzzle. If you haven't yet created a formal brand guide that includes details like colors, fonts, logos, and tone of voice, now is the time to do so. Maintaining a consistent visual identity in your email strategy is essential for your recipients to instantly recognize your brand.

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The power of psychology for writing emails

The power of psychology for writing emails

A blank email message is full of possibilities, but also loaded with challenges. Your ability to conceive, plan, write, design, and send email campaigns can turn this space into an exciting playground or a daunting maze, all depending on the resources at your disposal.

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Adapt the content of your automated emails to the calendar

Adapt the content of your automated emails to the calendar

Do you want to discover the secret behind emails that convert ? One of the key strategies to improve the effectiveness of your automated emails is to adjust the content of your campaigns according to the seasons of the year, as this is essential for your subscribers to perceive that you are providing them with relevant and well-thought-out content.

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How to generate leads from the IT sector through email marketing?

How to generate leads from the IT sector through email marketing?

Email marketing is a lead generation strategy that, if masterfully executed, can become a lethal weapon in attracting an enthralled audience and boosting your revenue. But, you should know how it works before you start sending the messages. In this article we will teach you everything about how to generate leads from the ICT sector through email .

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How to build a B2B email marketing database?

How to build a B2B email marketing database?

B2B email marketing databases are essential to do a systematic job and with chances of success. Do you want to know how to get the information? Don't worry, here we give you the guidelines.

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