The arrival of ChatGPT in late 2022 marked a turning point across many sectors, including search engines. Since then, Google has intensified its efforts to stay at the forefront of artificial intelligence with Gemini, its most advanced model, and its integration into popular tools such as Gmail and Google Docs.
In recent years, artificial intelligence has become an almost essential ally for marketing professionals in companies. This has been made possible thanks to its ability to generate leads, score their quality through automatic lead scoring, and offer advanced predictive marketing tools that help anticipate user behaviour.
Looking for an AI solution to boost your marketing strategy and increase sales? Generative artificial intelligence has sparked a true revolution for businesses worldwide. As tools like ChatGPT, Gemini or DeepSeek become more widely known, many companies are quickly integrating them into their processes.
Content Syndication is an effective way to increase the visibility of your company’s content, but to truly maximise its effectiveness, a well-defined strategy is essential.
The rise of ChatGPT in the market is revolutionising all sectors, and one of the most impacted is digital marketing and digital content. Until the popularisation of this generative artificial intelligence, Google was the leading reference in SEO positioning.
