As we have already seen in previous articles, Google considers the external links that point to your website or those that you include in your content as a key factor in positioning yourself on the search results page.
Keywords are extremely important, both for SEM, SEO and Social Media. These are the terms that users enter into search engines to find information.
Search Engine Optimization (SEO) is an ever – evolving topic. Google, for example, periodically adjusts its algorithm to decide where and how to display a specific link, so that it is always the most relevant and trustworthy.
The ad industry is working hard to accommodate Google's plans to remove third-party cookies on its Chrome platform. Fortunately, the deadline has been pushed back to 2023 and there is more time to prepare for this change that the sector perceives as a revolution.
