In an increasingly digitalised and competitive business environment, B2B (Business to Business) companies face the challenge of connecting with their clients effectively and meaningfully. Digital marketing has become an essential tool, not only for its reach but also for its ability to build lasting relationships and measurable results.
Face-to-face networkingis back stronger than ever. In a world dominated by digital, in-person events remain one of the most powerful engines for building real connections, trust, and of course, high-quality leads.
Did you know that the latest major update to Google Gemini for image editing is called Nano Banana? Yes, you read that right. A name as peculiar as it is charming, which started out as an internal codename and ended up becoming a recognised brand.
It’s no longer science fiction: artificial intelligence (AI) is redefining how businesses connect with their future customers. What once required hours of manual work and a large investment of resources can now be automated, personalised and scaled thanks to intelligent systems that learn, interpret and act.
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Remembering how we learned multiplication tables through songs or games isn’t just nostalgia: it’s proof that learning, when linked to play, is more effective and longer-lasting. And while we often associate games with childhood, the truth is that in the workplace, they can also be a powerful tool. This is demonstrated by corporate gamification, a methodology that more and more companies are integrating into their daily operations to improve motivation, training, and team performance.
