When you work in sales, it's critical to understand how to assess the quality of a lead before you get in touch. High-quality leads are capable of boosting a company's sales and revenue. If you are in sales or business, discovering how to assess lead quality will enable you to effectively generate valuable opportunities for your company and achieve success.
It's no secret that marketers are constantly looking for new leads, as lead generation efforts are conversion oriented. But when too much emphasis is placed on generating and closing sales instead of thinking strategically, conversions can result in short-term gains at the expense of fostering longer-lasting customer ties.
Podcasts have become increasingly popular in recent years, with many influencers starting their own shows on various topics . This trend represents an important opportunity for brands to include them in their Digital Marketing strategy.
At the end of 2022, Artificial Intelligence experienced spectacular growth sponsored by the popularity of intelligent tools such as ChatGPT and DALL-E 2 that burst into our lives. This trend continues and is intensifying in 2023, so that Artificial Intelligence (AI) will play an even more important role in advertising and marketing.
Keeping up to date on all the possibilities, tools and marketing strategies available to businesses in the IT sector is not an easy task, especially now, in the digital age. Specialized resources are needed, with a lot of training and flight hours, which is not always feasible and much less profitable for the vast majority of SMEs in the IT sector that are dedicated to B2B business. As in other sectors, this is what companies like PGR+ Marketing & Tecnología offer Marketing as a Service .
