In the past, consumers decided to buy a product based on the information that came directly from the manufacturer. Either through the distributor's catalogs or the sales representatives themselves. On the other hand, with the irruption of the internet and search engines this changed. Little by little, brands begin to lose control of the information that users receive and they have the ability to search on their own for the product or service they want to buy.
B2B companies in different sectors, in general, have experienced a late digital transformation and there are still few companies that consider that the digital channel is key to capturing leads. But today, in an increasingly digital environment, it's important for B2B companies to focus on getting leads through digital channels .
Do you want to increase the customer base for your company and the possibilities that they buy your products or services? We understand your concern because, unfortunately, not all the leads that are obtained on the internet are of quality . To achieve this, a strategy must be drawn up aimed at obtaining quality leads that are really interested in the products or services of our company.
Running B2B lead generation campaigns focused on the decision phase is key to increasing the chances of closing a sale. There are different signals that indicate when a potential customer is in the buying process stage. You just have to know how to spot them.
Demand generation and lead generation are two B2B marketing concepts that we should not confuse or, above all, take as contradictory. For our sales funnel to be effective, it requires that these two strategies work harmoniously.
