Artificial intelligence gained widespread popularity at the end of 2023 with ChatGPT, but two years later, new and equally impressive tools have emerged. Each has developed a specific area of specialisation and, together, they complement one another to offer more complete and versatile solutions.
The rise of ChatGPT in the market is revolutionising all sectors, and one of the most impacted is digital marketing and digital content. Until the popularisation of this generative artificial intelligence, Google was the leading reference in SEO positioning.
The race to lead the development of generative artificial intelligence continues to advance, and OpenAI has taken a bold step forward by making the Deep Research feature available to all users, including those on the free plan. With this move, ChatGPT positions itself on par with major competitors like Google’s Gemini.
Since the rise of generative artificial intelligence in late 2023, digital marketing has been one of the sectors that has best capitalised on its benefits. Now, Meta — the company behind Facebook, Instagram and WhatsApp — takes another step forward with the launch of Meta AI Studio, a tool that enables users to create personalised artificial intelligence (AI) avatars.
Are you struggling to navigate the digital landscape and understand how technological progress is affecting your business? In an increasingly connected environment, concepts like B2B and digital innovation may seem abstract or distant, but their impact is both real and growing.
