Optimizing ICT distribution channels is essential to reducing costs, improving customer satisfaction and expanding market reach. By using specialized tools and solutions, such as those offered by PGR Marketing & Tecnología , companies can optimize their distribution networks, facilitating greater collaboration with other players in the sector and ensuring scalability.
Lead generation is an essential component of any marketing strategy within the IT sector. This process focuses on identifying and attracting companies or professionals who have shown interest in technological solutions, such as software, hardware, cloud services or cybersecurity.
In digital marketing, artificial intelligence (AI)-based tools have become key allies to improve efficiency and scale content marketing efforts .
A strong online presence is key to standing out in the digital world, and SEO plays an essential role in organically positioning your website in search engines. However, it is not enough to simply optimize a page; social media is also essential to increase visibility, connect with the audience and strengthen the brand.
Artificial intelligence (AI) is revolutionizing lead management by automating processes that were previously time- and resource-intensive. Today, more than a third of marketers already use AI-powered chatbots , and 58% plan to increase their investment in these tools. The reason is clear: AI makes it possible to collect, analyze, and segment large amounts of data in minutes—tasks that would otherwise take days or weeks—optimizing time and results.
