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Predictive B2B Marketing: Using AI to anticipate your customers’ needs

Predictive B2B Marketing: Using AI to anticipate your customers’ needs

What if you could know what your customer needs even before they are fully aware of it themselves? No, this isn’t science fiction or a psychic skill. It’s the application of Artificial Intelligence to B2B marketing, a silent revolution that is redefining the rules of the game and separating leading companies from the rest.

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The importance of digital marketing for B2B companies

The importance of digital marketing for B2B companies

In an increasingly digitalised and competitive business environment, B2B (Business to Business) companies face the challenge of connecting with their clients effectively and meaningfully. Digital marketing has become an essential tool, not only for its reach but also for its ability to build lasting relationships and measurable results.

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Lead generation: how in-person events can multiply your potential clients

Lead generation: how in-person events can multiply your potential clients

Face-to-face networkingis back stronger than ever. In a world dominated by digital, in-person events remain one of the most powerful engines for building real connections, trust, and of course, high-quality leads.

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Gemini Nano Banana: Google’s new image editing tool

Gemini Nano Banana: Google’s new image editing tool

Did you know that the latest major update to Google Gemini for image editing is called Nano Banana? Yes, you read that right. A name as peculiar as it is charming, which started out as an internal codename and ended up becoming a recognised brand.

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Artificial Intelligence: The Invisible Ally Revolutionising Customer Acquisition

Artificial Intelligence: The Invisible Ally Revolutionising Customer Acquisition

It’s no longer science fiction: artificial intelligence (AI) is redefining how businesses connect with their future customers. What once required hours of manual work and a large investment of resources can now be automated, personalised and scaled thanks to intelligent systems that learn, interpret and act.

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