Artificial intelligence gained widespread popularity at the end of 2023 with ChatGPT, but two years later, new and equally impressive tools have emerged. Each has developed a specific area of specialisation and, together, they complement one another to offer more complete and versatile solutions.
Businesses should take advantage of this evolution to integrate AI into their processes, boosting efficiency, automating repetitive tasks, improving decision-making, and delivering more personalised customer experiences.
The Main Advantages of the Most Popular AI Tools
Below, we outline the most notable benefits that the leading AI tools offer businesses:
1. ChatGPT
ChatGPT is a natural language processing technology that efficiently understands and generates text in multiple languages. These qualities can be leveraged by businesses to transform customer service, speed up response times, and analyse data to provide personalised recommendations that enhance user experience and foster loyalty.
2. Gemini
This advanced AI tool is particularly useful for research, image analysis, and real-time information access. It stands out thanks to its native integration with Google Workspace, allowing for the automation of tasks, content generation, and more efficient collaboration within the Google apps ecosystem—such as Docs, Sheets, and Gmail.
3. Copilot
Microsoft’s AI solution is designed to boost productivity in the workplace. It integrates seamlessly with the Microsoft ecosystem, improving efficiency in applications like Word, Excel, Outlook, and Teams. It automates tasks, summarises content, and supports decision-making. Copilot personalises responses based on context and user needs, offering real-time, relevant support. Additionally, it is constantly updated with new features based on the latest technological advancements and user feedback, ensuring an ever-improving and helpful experience.
4. Grok
This is the AI chatbot integrated into X (formerly Twitter), designed to provide real-time information with a unique sense of humour. Its “Fun Mode” adds wit, sarcasm, and personality to responses, making the interaction more engaging and relatable than other chatbots. In addition to delivering up-to-date information, Grok can write text, generate ideas, debug code, or create images—adapting to various needs. Its advanced language processing enables it to understand nuances and informal expressions, and it stands out for its ability to make users laugh while assisting them.
5. Perplexity
This tool is built to deliver fast and accurate answers, standing out for its ease of use and transparent responses. The interface is intuitive: simply type your query, and Perplexity AI provides information directly, without needing to sift through multiple results. It also avoids bombarding users with ads, ensuring a smoother, more focused experience. A key strength of Perplexity is that it cites its sources, allowing users to verify and explore the information further if they wish.
6. Claude
This AI tool excels at processing and analysing long documents—up to 150 pages—making it ideal for reading and summarising extensive texts. While it outperforms earlier versions of ChatGPT like GPT-3.5, it lacks some of the more advanced features found in ChatGPT+, such as voice chat, image creation, or web browsing. Although Claude Pro is powerful in many ways, it still needs improvement in these areas to compete more effectively with more comprehensive options like ChatGPT+.
Want to unlock the full potential of AI for your business? At PGR Marketing & Technology, we’ll help you make it happen.
