Are you looking for a way to get more out of your company's email marketing campaigns ?
The evolution of email marketing is constant and has survived over the years due to its adaptability and inventiveness. And, to stay competitive, it is crucial to be aware of the trends and changes that are redefining this discipline every day.
Working on email marketing campaigns is key to obtaining benefits and its success does not depend only on one aspect, but multiple factors are involved. Layout in email marketing plays a fundamental role in the presentation and effectiveness of your messages.
Emails are the communication tool most used by companies, whether to close a business deal or to establish a relationship between the brand and the customer. There is no doubt that emails are not going to disappear, but there is already certainty that their impact is undergoing changes. For this reason, new campaigns have already emerged that capture more of the recipient's attention, such as drip email marketing campaigns.
AI is here to stay in our lives and it is a matter of years before we see the different types applied in a variety of fields and sectors .
