Your channel has partners. But is it generating business?

Channel Activation & Growth is PGR’s end-to-end programme for IT manufacturers and distributors looking to recruit the right partners, enable them to sell, mobilise their network and turn activity into pipeline.
Request a meeting See how the programme works
20+ years In the IT ecosystem
3 weeks Channel Assessment
90 days First signs of motion

Activating a channel isn’t something you improvise.

It’s designed, mobilised and grown.
The challenge

Having partners doesn’t mean having an active channel.

The challenge is to recruit the right partners, enable them to sell and keep them generating business.
I need to expand my channel

Recruit partners that are the right fit by type, vertical, territory and potential.

I have a channel, but it’s inactive

Reactivate partners, generate activity and get the sales network moving again.

I want more pipeline

Turn channel activity into campaigns, opportunities and insights to scale.

The goal isn’t simply to add more partners. It’s about building a channel that works.
The proposition

One programme. One accountable team. One shared goal.

We bring the entire partner lifecycle together in a single strategy.

Instead of managing campaigns, content, platforms or activation initiatives as separate activities, PGR brings strategy, execution and measurement together in a single programme with one shared goal: generating activity and pipeline.
Recruit Profile · proposition
Enable Assets · adoption
Activate Demand · pipeline
Grow Metrics · improvement
AI OPTIMISE Data · Insights · Continuous optimisation
Recruit Recruit the right partners
Enable Enable the channel to sell
Activate Generate activity and pipeline
Grow Measure, optimise and scale
How it works

From assessment to continuous improvement.

Five connected stages. Each has a clear objective and feeds into the next.
00 · Channel Assessment

3 weeks to understand the starting point, segment and prioritise partners, align KPIs and define the activation plan.

01
Recruit

Ideal partner · value proposition · recruitment campaigns · initial onboarding.

02
Enable

Branded portal · onboarding and adoption · training · toolkits and certification.

03
Activate

ABM · lead generation & nurturing · events and roadshows · co-marketing · incentives and gamification.

04
Grow

KPIs by phase · reporting by partner and campaign · actionable insights · continuous optimisation.

What’s different compared with commissioning standalone activities?

One strategy, one sequence and one team responsible for the entire programme.
AI applied to the channel

Less intuition. More signals.

AI enhances how we execute the programme. It does not replace sector expertise or become the programme’s main promise.
Analyse signals

Activity · training · campaigns · opportunities.

Automate tasks

Processes and reporting where they improve efficiency.

Optimise decisions

Prioritise partners, messaging and next actions.

PGR brings over 20 years of experience in the IT ecosystem to turn those signals into decisions, activation and learning.
Roadmap

The first 90 days: from strategy to the first signs of traction.

Month 1 Understand

Data · assessment · segmentation · objectives · strategy.

Month 2 Prepare

Recruitment · branded portal · content · onboarding.

Month 3 Activate

Campaigns · activation · initial reporting · early indicators.

What we expect to start seeing: partners onboarded or reactivated, engagement, active campaigns, initial opportunities and data to optimise.

Why PGR

20+ years

Working within the IT ecosystem with manufacturers, distributors and partners.

The IT sector from the inside

We speak the language of the channel and understand how B2B technology is sold.

From strategy to execution

The same programme connects assessment, activation, reporting and optimisation.