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TOFU, MOFU and BOFU, three key words in a marketing strategy

TOFU, MOFU and BOFU, three key words in a marketing strategy

In marketing, three acronyms - TOFU, MOFU and BOFU - stand as the keys to unravelling the buying process. From the initial visitor attraction (TOFU) to the point of lead-to-customer conversion (BOFU) to the stage in between (MOFU), these acronyms encapsulate the art of guiding the audience through a funnel, where the target audience is narrowed down.

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What is HubSpot?

What is HubSpot?

Running a business has never been an easy task, and today, the challenge of growing a business is no more difficult than in the past. The dilemma is that short-term strategies that used to be effective, such as pushing deals, spamming, and expanding at customers' expense, no longer work in a world where consumers are aware of the variety of options. that they have at their disposal.

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Everything you need to know about HubSpot

Everything you need to know about HubSpot

Are you ready to catapult your business to the top? If you're looking for a comprehensive solution to help you boost your marketing, sales, customer service, and content management strategy, then HubSpot is the answer you've been waiting for.

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Why is a Lead Generation strategy key for your business?

Why is a Lead Generation strategy key for your business?

In the past, consumers decided to buy a product based on the information that came directly from the manufacturer. Either through the distributor's catalogs or the sales representatives themselves. On the other hand, with the irruption of the internet and search engines this changed. Little by little, brands begin to lose control of the information that users receive and they have the ability to search on their own for the product or service they want to buy.

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How to implement a successful automated marketing strategy?

How to implement a successful automated marketing strategy?

Marketing automation is essential to streamline business processes, yet many professionals still don't take full advantage of it due to a lack of understanding.

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